7 Great Motivation For Sales and Marketing from World Converters

7 Great Motivation For Sales and Marketing from World Converters

Sales and marketing are challenging jobs, jobs that concentrate on the spirit and hope and even dreams. Sales and marketing are almost entrepreneurial jobs.

Here are the 5 motivations of the world’s changers that the sales & marketing people need:

1. Thomas Edison

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time

Our biggest weakness is to give up, The surest way to succeed is to try once more.
Keep trying, though sometimes want to give up

2. Mark Twain

The Secret Of Getting Ahead Is Getting Started

The secret to step ahead is to get started. We often wait, we often find out how to take more steps ahead, but we never start anything.

3. Wayne Gretzky

You miss 100% of the shots you dont take

You will be 100% off the shot you never fired. How we will be able to evaluate let alone reap the rewards if we never do something on the target that we will go to.

4. Christopher Morley

Big shots are only shots who keep shooting

Great results, always starting from a small effort, are repeated continuously. It does not take a big effort for a big result, but a consistent small business also produces great results.

5. Steve Jobs

Innovation distinguishes between a leader and a follower

Innovation differentiates between a leader and follower. Innovation, creativity will always make a leader among his group.

Albert Einstein

We used to do it when we created them

We can not solve problems in the same way we think when we create the problem.

7. Sam Walton

High expectations are the key to everything

High expectations are the key to everything. High dreams and hopes strengthen our spirits to keep trying better.

Great motivation is indispensable especially for salesman & Marketing post and generally to all to keep trying better.

5 Top Tips to Help You Become an Online Financial Writer

5 Top Tips to Help You Become an Online Financial Writer

Investment and finance are complex topics. Most schools do not teach about stocks or compound interest. This lack of financial knowledge has affected all generations.

Most people are responsible for their own financial decisions. But many do not know where and how to start.

Did you know that the average worker has saved just $ 5,000 before retirement?

This knowledge gap is a major opportunity for a financial writer. As a writer, you can provide useful financial content.

Keep reading for 5 useful tips to become a successful financial writer.

1. Writing Relatable Content
Finance and investment are not the most interesting topics to read. As a financial writer, you must find a way to animate this topic.

When writing, make sure your content is reliable. Use real-life stories of real people. This allows readers to understand and connect with information.

To make your content more personal, consider:

Uncover the money challenges you’ve overcome
Talk about your own experience with pension investments
An interview with a source who is willing to share his personal experience.
The key is to not only have the words on the screen. The words you provide need to have an impact.

2. Avoid Financial Jargon
Finance has become a difficult topic. Do not make it any harder by using financial jargon in your content.

This not only makes the content boring, but it makes it more difficult to digest.

Keep it simple! Write your content in the simplest English.

3. Provide Resources
Writing about pension investments or creating a budget is one thing. Increase the usefulness of your content by providing resources to your readers.

Creating a blog about Triple Net? Make sure your content has links to the Triple Net Gateway. This site provides more in-depth information for readers to advance their knowledge.

Want to educate readers about home equity? Include resources that discuss about home equity and home equity loans.

4. Be Knowledge
To become a financial writer, you want to understand a variety of financial topics. But you do not need to be a certified financial planner.

Do not be intimidated by the idea that you are not a financial expert.

As a writer, you can approach a difficult topic from a layman’s perspective. This is a great asset for companies looking for easy-to-understand content.

5. Build your Portfolio
Once you get the experience, now is the time to build your portfolio. This will set you apart from other financial writers.

Your portfolio should include your best work.

Is your content referenced by a reputable financial institution? Has your work been used in other financial content?

5 Strategies for Taking Your HVAC Online Marketing

5 Strategies for Taking Your HVAC Online Marketing

Knowing how to use online marketing is so different than knowing how to fix air conditioning units at home.

Your company may be the best at creating HVAC solutions, but without HVAC marketing to support it, finding new clients can be a slow process.

However, when you combine marketing efforts with great results, growth opportunities are endless.

While marketing may not be your specialty, do not avoid trying it.

Here are five strategies to use when doing your online marketing.

1. Run Competition Analysis
Before you do something with your online presence, research the way your competitors try to stand out.

What keywords do your industry see as the most valuable?

Do local competitors have strong social media?

Getting detailed and up-to-date answers to these questions will point you in the right direction for your HVAC marketing strategy.

Remember, if you’re just starting to use online marketing, you’re playing catch-up. Finding your competitors’ tactics can help overcome those shortcomings.

2. Always Think About Conversions
Once you’re ready to start selecting search keywords and setting up an overall budget, remember to keep conversion as your number one destination.

Prioritizing traffic over conversions is like distributing 100 flyers and not paying attention to whether 10 or 80 people respond. Getting online attention is great, and traffic often improves brand recognition, but ROI is no greater than conversion.

The better you can make sales, the more efficiently your budget is spent. Over time, this results in more profits due to less effort.

3. Focus on Your Content
One of the main ways to achieve a good conversion rate is to consistently produce new content.

For HVAC marketing, “consistent” means two things – frequent, and in-brand. You must produce enough content to remain relevant in your customers’ minds, but there must be a strategy behind it.

The more messages you have, the better potential customers will get to know you. They will get used to the value and personality of your brand. Over time, this could mean easily recognizing an AC Kaiser rather than a competitor.

Plus, the information will be more accessible because consistent content improves SEO performance.

4. Get Client Testimonials
Another way to increase conversions is to build testimonial pages.

This makes your site more trustworthy and approachable. It’s like taking an old school method of relying on word of mouth and using it in a way that consumers are now conditioned to respond.

Testimonials can be a deal breaker for consumers who do their research. If your reviews are easy to find and associate, there is a greater chance someone picks you than a competitor who does not use testimonials.

5. Consult a Professional
This is the most important tip on our list.

At the end of the day, everyone has their special skills, and is not expected for HVAC marketing to be a common skill. However, contacting a content marketing group is like getting insurance for your online venture.

As SF skyscraper sinks and leans, the number of lawsuits rises

As SF skyscraper sinks and leans, the number of lawsuits rises
Residents mind the cracks in the basement walls of the Millennium Tower and wonder how far their homes and their property values ​​will sink

As the cracks in its basement walls slowly widen, a visual clue to the slow sinking of the 645-ft. skyscraper, the residents of Millennium Tower file lawsuits and wonder how far their homes – and their investments in these homes – will sink. Jon Wertheim went to San Francisco to report on the building that’s become the most infamous in the city’s skyline for a 60 Minutes story to be broadcast Sunday, Nov. 5 at 7:30 p.m. ET and 7 p.m. PT.

Since its foundation was poured in 2006, the Millennium has sunk 17 inches and tilted 14 inches to the northwest. The posh residence was once touted as the city’s bestsellers and ibs of the likes of tech titans and the city’s former pro quarterback, Joe Montana. Pat and Jerry Dodson were enthusiastic buyers. They tell Wertheim they were euphoric over their new home until the news broke about the sinking. Jerry, a lawyer and engineer, now makes a daily trip to the basement to check on the spread of cracks in the walls. “There’s enough of them, a spider web of cracks … that you have to be concerned about what’s going on underneath … I’ve been told by structural and geotechnical engineers that I should be watching.”

The trouble at the Millennium Tower has spawned numerous lawsuits – to which there are some 20 parties so far. But some residents have already sold their units. “We do not know if this building is going to stand up in an earthquake,” says Frank Jernigan. “And so I became severely frightened of that.” His husband, Andrew Faulk, adds, “We just left,” he tolds Wertheim. They say they lost between 3 and 4 million dollars when they sold their apartment earlier this year. “We sold it for about half of what it was valued at before the news came to light,” says Jernigan.

Millennium Tower was built to code, but some engineers now say that because the building is made of concrete and heavier than a steel building, its foundation should have been driven deeper, all the way to bedrock, to prevent sinking. An interesting array of suggestions about how to fix the towers have been floated around town; they include freezing the ground beneath in perpetuity or lopping off the top 20 floors to decrease its weight. More likely, say engineers, the foundation will have to be strengthened by new piles that reach down to bedrock.

While the tech-fueled building boom in San Francisco continues unabated and “bedrock” has become the new watchword to developers. In an ironic reference to Millennium’s troubles, tech giant Salesforce, whose headquarters was recently completed across the street, proudly tweeted that it was resting on “Bedrock Baby!”

5 Intelligent Promotion Strategy for Your Legal Site

5 Intelligent Promotion Strategy for Your Legal Site

Buses and benches have their time, but now the internet is the best place to reach potential clients. What promotion strategies can you use to bring people to your legal website?

Legal marketers face many problems, but increasing your online presence can handle it.

This article will provide you with a strategy to extend the reach of your legal website. Once you get more traffic, you can start turning those prospects into paying clients.

Take a look at your current marketing strategy, and let’s make improvements.

Optimize Mobile
So many companies optimize their website for mobile users now that people are expected. They will go to other sites if your site is not optimized.

Create responsive designs for your website. It will analyze what tools visitors use and adjust their layout.

Google likes websites that consider usability. The right mobile optimization increases your SEO value.

Content Marketing
If you have read an informative blog, you benefit from content marketing.

Unlike annoying and annoying ads, content marketing focuses on delivering value to consumers. With an informative blog, you can create a very helpful reputation with prospective clients.

Content marketing also increases your SEO value by building links and keywords.

Content marketing is more than 60% cheaper than other promotional strategies. Plus, it generates three leads.

Overall, it provides valuable information and directs them to your legal site. It will generate more prospects than annoying them with ads.

Social media
Social media is very important to spread your online presence. You’ve put your audience on, so search for the social media they use.

The legal industry can confuse the average person. Social media is the best way to answer their questions with valuable information.

It also gives them a way out to share a great experience with your firm.

You want to involve people. Consider asking their opinion about the hot button topics related to your service.

Accessible
In the era of everything online and on demand, clients want 24/7 access for you. If they see your website or social media, they want you to answer their questions immediately.

One of the best promotional strategies is referrals. Provide experience on websites that you’ll be happy to refer to.

For example, industry leader Babcock Partners has a live chat function on their site. If the client has any questions, Babcock Partners can respond immediately.

Automated Promotion Strategy
Your marketing team should not waste their time sending out hundreds of emails. Automate your marketing process wherever you can.

Many services exist to send emails automatically. That way, leads get a welcome welcome email when they sign up for your email list.

You can also program automatic social media posts. Your team can spend more time replying to comments than posts.

Interesting Together
Promoting your legal site involves a complete presence on the internet.

You can not just blast people with ads and expect traffic. With tactics such as the presence of social media and content marketing, you can generate organic traffic to your website.

Quite Enough: When to Get Minimally Invasive Spinal Surgery

 

If you have back pain, you know how it can change your overall perspective.

If the pain is intermittent or insufficient to get you up at night, simply make regular visits to a chiropractor, massage or seek other treatments to reduce the pain.

But that’s another story when the pain interrupts every aspect of your life.

When is the time to consider surgery?
Advances in medicine and technology have enabled people with severe back pain to gain relief through minimally invasive surgery (MIS).

If other conservative treatments fail to work and your pain continues and paralyzes, back surgery can be the right choice.

The compressed nerves in your spine can cause pain or numbness that go down one or both arms and legs. Back surgery will often relieve it.

But how does the nerve become compressed? Well, that could be some situations:

Problems with your disk

Between each spinal cord is a rubber cushion called a disc.

When one of these discs protrudes or ruptures (also known as a hernia), it can press too tightly against the spinal cord and affect its function.

Excessive growth

If you have osteoarthritis, this can cause bony bulge in your spine.

This excess bone can narrow down the amount of space available so that the nerves pass through the openings in your spine.

Once you have the diagnosis, you want to understand your situation completely.
You will also benefit by developing a positive attitude. You can do this by:

Ask as many questions as possible (no such thing as too many)
Know what the proposed operation should do, how it will be done and what will happen afterwards
Ask if your doctor can provide you with written information or direct you to books, brochures, websites or videos where you can learn more about your condition and recommended procedures
Given the risk of not undergoing surgery – such as ongoing pain, further nerve damage, or even permanent disability
Ultimately, when faced with minimally invasive surgery options, you need to ask yourself what impact your condition has on the quality of your life. How will it be affected if you do not have surgery?

Many MIS surgical procedures do not require muscle or soft tissue cutting.

And many types of spinal abnormalities are now treated using MIS surgical procedures including discectomy, laminotomy, laminectomy, decompression, spinal fusion, and instrumentation.

MIS operations can:

help shorten stay in the hospital
reduce blood loss during surgery
reduce the risk of infection
reduce muscle and tissue injury
reducing postoperative pain and the need for pain medication
Plus, there is usually a smaller scar, faster healing, and rapid return to normal activity.

Still, you’ll want to consider all your options.

The spinal surgeon may have different opinions about when to operate, what type of surgery should be performed, or whether the surgery even matches your interests.

Using Membership Software To Power WordPress

Not many new entrepreneurs starting an online business understand the benefits of using membership software or its implementation process. It’s far easier to sign up with an online mega-store, add a few products and copy-paste the widget code on to the website template. But webmasters who will be the most powerful monetization tools for websites.

The basic advantages include full payments instantly available in the seller’s bank account, without the cut of the sales being taken by the online mega-store. There will be no annual or monthly fees to pay either. Other benefits include versatile member management, multiple payment provider options and integration of third-party scripts including affiliate programs. It can also be used for managing newsletters and email lists.

The control and flexible choices available with membership software is another big plus point. Sellers can create any number of items and categorize them under any number of subscription levels. Some may have a specific type of content, while others may have less or more content. Members who sign up can choose which level they want to have access to. There may even be a level offering incremental content, with new content being added daily or weekly and members being billed accordingly.

When signing up with an online store, sellers can accept payments from customers through credit cards and maybe a couple of other payment gateways. This tool, however, has no such limitations since sellers can integrate just about any kind of payment processor. They can even accept payments via mobile phones or offer a “cash on delivery” option if they are selling products that can be delivered.

It’s also possible to integrate the member area with a CMS (content management system) and other traffic tools and scripts in use on the site. For example, if the CMS and affiliate program can be plugged into it, then visitors refer by a affiliate link or banner can be sent to a special landing page for that product. This page can include a preview and a call-to-action to encourage visitors to sign up as a member and log in to the member’s area to view the full content.

For webmasters, the administration is much easier and more powerful. The control panel can be securely accessed online using a web browser. Administrators just have to log in a couple of times a day using an admin password and manage users. This may include deleting users, changing passwords, sending newsletters and notifications, going through daily reports, and so on.

In some cases, the control panel can also be installed locally on a personal computer. The member-area script is still installed on the web server and offers password-protected access to members. Only the admin tool is locally installed and connects to the web server via an FTP connection. It can be used to remotely issue commands to the script and download or upload data as required.

In addition to all the benefits described above, the right choice of membership software will also make the website and its owner seem like a more professional outfit. Of course, all this ultimately depends on the availability of exclusive and original content that users find useful or interesting enough to renew their memberships. Once the site is capable of this, it becomes a self-sustaining growth engine as an old member of the newly added renew and new ones.

Former U.S. prosecutors: Despite White House statements, Russian probe is just beginning

Former U.S. prosecutors: Despite White House statements, Russian probe is just beginning
White House press secretary Sarah Huckabee Sanders insists that she expects Special Counsel Robert Mueller’s investigation into Russian meddling in the 2016 election “to conclude soon,” after two indictments were handed down and a guilty plea was filed on Monday.

However, two former U.S. prosecutors are saying those developments suggest the very opposite: That things are just getting going.

Commentary: Do not get your hopes up about Mueller
“We are at the beginning,” former Assistant U.S. Attorney Julie Myers Wood told CBS News Chief White House correspondent Major Garrett and political director Steve Chaggaris on this week’s episode of “The Takeout.”

 

Listen to this episode on Stitcher
“We’re at the bottom of the second inning of a long game,” Wood’s husband, former U.S. Attorney John Wood added.

 

“I think that people at the White House ought to be nervous. ”

Meanwhile, President Trump insists that he’s not the target of Mueller’s investigation and that Monday’s charges “have nothing to do with us.” He told the New York Times Wednesday, “I do not even investigate, as you know.

But, John Wood points out, “We do not know if he’s being investigated,” adding that because Mueller’s team has not leaked very much to reporters, there’s a lot we do not know about the investigation. And if the president is not being investigated, that does not mean he will not be roped into the investigation itself, Wood said.

“In terms of whether the president will have to testify, my guess would be that he will end up testifying in some form. up being a witness to something that would be of interest concerning the campaign. “