Apparently Fragrance Products At Home Can Danger


Apparently Fragrance Products At Home Can Danger
It turns out that refreshing the room in your home that can give a fragrance like pine forest can harm you and other residents of the house as well.

But not just that, there are other things like hair spray, old paint, wallpaper, fly spray, air freshener, insect spray, cleaning products, even seating furniture can also harm you and other occupants.

The latest report from the Royal College of Physicians and the Royal College of Paediatrics and Child Health in the UK explains that at this time the world’s population is not only concerned about the dangers that come from the outdoor air police but there is also the danger of air pollution inside the house.

Surprisingly, the report released air pollution inside the house contributed to deaths in Europe as much as 99,000

And in this report also mentions tobacco smoke is the most dangerous air pollutant found in the room and warns us that carbon monoxide from damaged heaters can inflict a fatal impact.

There are some household appliances that can be bad for health, including steam formaldehyde. This vapor is a compound of furniture and chemical components that can be found in air fresheners and cleaning products. One of the main concerns is the fragrance product.

According to Anne Steinemann as Professor of Civil Engineering Melbourne University that in his research has never found any fragrance products that do not release harmful chemical compounds. It does not matter whether they call it natural or organic fragrances, which obviously are all at risk.

Steinemann in the United States conducted a study that found 40 percent of people with asthma will immediately get an asthma attack when exposed to fragrance products, namely refreshing the room.

No home alone, gardens also have the possibility to harm you and your family. Because the garden is identical with some chemical compounds, namely pesticides, asbestos particles, lead-containing paint, anti-leaking material, and also handling on trees that contribute to air pollution.

The consequences for long-term air pollution are still in the research phase. And diseases that can arise from this result are asthma, decreased lung function, lung cancer, cardiac effects, and respiratory infections.

Then indoor air pollution can also cause non-specific symptoms such as headache, loss of concentration and fatigue. Parents and Children more quickly affected by the low quality of air that is in the house

Apparently Fragrance Products At Home Can Danger

Apparently Fragrance Products At Home Can Danger

Do You Fall Victim of Crucial Local SEO Errors?

Do You Fall Victim of Crucial Local SEO Errors?

Get ready for this: local web search will get 50% of mobile searches in your store – in one day.

If you have not updated your local SEO strategy to comply with new 2017 market rules and regulations, you will lose your primary revenue.

Here, we show you the 5 worst Local SEO mistakes to stop – today.

1. Setting Your Service Area Too Wide
You might think this is your ranking in more cities, but it really is not. Google allows you to set limits on your business, that’s right. However, all that shows is how far you are willing to travel to meet with your customers.

There is no point in helping you rank in small towns outside your hyperlocal area.

Instead, focus on improving your SEO strategy so that people come to you.

2. Not Claiming Google My Business Pages
Google My Business accounts for nearly 15% of all your ranking factors.

If you have not claimed your Google My Business page, you’re missing out on the easiest way to get up in the local rankings. This is even more important than the actual website because your local results come from Google more than from direct clicks to your site.

Plus, if you do not claim your page, a competitor can – you do not want that.

3. Wasting Time Update Your Posts on Google Plus
You may think that staying active on Google Plus will help your website increase in local rankings – but really, you just lose valuable time and resources.

Unless people are looking for your business by real name, chances are they will never see what you’ve posted on Google Plus.

In fact, Google no longer links to your Google Plus page in local results and packages.

So, it’s really time to stop spending these hours every week. Focus on good blogs.

4. Leaving Outdated Location Information on Your Site
So, you expand or move to a bigger and better office. Congratulations. We hope you will remember to indicate a change or add the address on your site. Also, did you update it on the Google My Business page?

If not, chances are the reason why you are not seeing your site appear as high as you want in local and national results.

If you do not keep your information consistent across all of your websites and blogs, Google also notices it. Always check back to make sure your site information is accurate.

5. Forgetting About Local Reviews
Sometimes, you can be very focused on getting reviews from big names in your industry so you forget the importance of local reviews.

There is nothing wrong with asking old customers and friends to give you good reviews. You can be sure, your competitors have done it.

Your reviews also affect your local ranking factors, so you can see your previous name in the results.

Update Your Local SEO For 2017
Now that you know the top 5 mistakes to stop by 2017, you’re ready to dominate this year’s rankings.

How to Create Online Promotion for Digital Consulting Agency

How to Create Online Promotion for Digital Consulting Agency

The digital era is not done by demanding victims in businesses and stagnant industries.

Even the oldest brick and mortar business was disrupted in a surprising way.

Thus, the digital consulting business just has to walk and talk in maximizing digital methods, starting with the basics like online promotion.

Here are some basic things …

Do not you know who I am? Do you know you
Online promotion leverages an almost unlimited connection to internet customers.

First, they provide an opportunity to grow awareness about your brand and company. Second, they give you control over your identity. Even when people are not familiar with business, a solid marketing plan through online promotion can still create a good impression.

But how is that perception? A good marketing department will have developed the core ideal. It creates the foundation for other promotions online or vice versa.

First Impressions Matter

They actually do it, that’s how people’s brains work. The first time a potential customer interacts with your business sets expectations and gives a lasting impression.

For digital consultants, the first impression needs to be done online and impressive.

Know your audience

Another way to say this is to do your homework. The Internet has spawned huge data. Promoting online promotions only makes sense after identifying who the target customers are and how to achieve them.

Online Promotions Need Inspire, Prompt, Excite
This online promotion should encourage business leaders to learn more about how to take their business boldly and successfully enter the digital age.

Digital technology has enabled all businesses to do more than any other tool in the history of mankind, especially small businesses and startups. That’s exciting and potential customers need to feel the excitement as they experience your promotion.

Visual? Yes!

A powerful digital tool opens the ability to create, distribute and consume larger and better visuals. No online space should be wasted with weak visual appeal.

The visual appeal not only attracts more eyes, but also increases the perceived value. If it looks expensive, it would be expensive, right?

What customers will see after clicking to a website is as important as the initial promotion they see. This is a good place for visuals as well. Consider carousel images that are relevant and interesting to attract visitors.

Make Content Impress
Once someone is on a site, there is something that needs to be stored there.

Great content on the site is getting closer to digital operations. This is where an inbound marketer team can enter and help maximize promotional activities.

What’s in it for me? Payoff Advertising Real Estate Online

What’s in it for me? Payoff Advertising Real Estate Online

Many people may remember seeing the face of Realtors (R) on the bus bench.

That’s how they advertise and bring in new clients. The image indicates a lot of pressure for the Realtor (R). Their smiling faces should be convincing enough to tell their clients they can be trusted.

The Internet, however, has changed the online advertising real estate. Realtors (R) can now rely on the internet for their marketing strategies to generate new business.

When advertising online, you are trying to sell a lifestyle. Your goal is to make prospective clients imagine themselves in their dream home.

If you want to fulfill their dreams, we’ve put together a guide to help you do that.

Digital Means Trackable
The digital age has allowed online real estate advertising to reach more people than old school ads. With the use of Facebook accounts, companies can track the number of shares and followers. And Twitter and Instagram.

Google Analytics tracks daily page visits, time spent on the site, and where people click.

With previous marketing campaigns such as bus benches and newspapers adding, the more difficult it is to track down the audience. Problems with newspapers and magazines adds, only readers of a certain age and demographic.

Pay Per Click Advertising Online Real Estate
Pay per click is a type of online advertising and they also appear near google search. This advertising model ensures clients only pay when leads lead.

If a real estate company does not get a click on their ad, then they do not have to pay for it. This is a way to create a cheaper and effective promotion.

Pinterest Advertising
Pinning has become very popular and for those who advertise, nearly 30% have annual revenues of more than 100K. Realtors (R) can see an increase in the number of their visitors if they sign up to Pinterest.

Boards are part of why Pinterest attracts so many people. Real estate agents can post their project images on the board to attract buyers and sellers.

Councils that are named dream homes, styles and decorations, city apartments and such attract many views that can lead directly to real estate sites.

Instagram interaction
Instagram has more than 300 million users. This user is active and likes to participate in the conversation. What better way to attract more clients than to interact with them.

You can attract more followers by using the right hashtags and following the latest trends. Instagram users always want to follow the trendy images.

Instagram often works from mouth to mouth. Users who viewed your image may not be the person to buy, but with the use of the button.

They can tell a friend “Click here” and Realtor (R) can find new clients.

Ready to Advertise
It’s time to apply these new skills to work and see your increased online real estate traffic increase. The use of Pinterest and Instagram will make your company more visually appealing.

Taking advantage of the internet is a smart way to create new advertising and marketing campaigns for your real estate company. And only pay for ads that will give you clicks and results.

How to Create an Online Killer Promotion Strategy for a Loan Forgiveness Program

How to Create an Online Killer Promotion Strategy for a Loan Forgiveness Program

Think about how much time we spend interacting with our social media, smartphones and laptops. We are flooded with online choices, especially when it comes to products and services. You may not know it, but the online promotion strategy has brought that choice to you.

This means that within each niche industry there is constant and fierce competition. Regardless of the size of your business, it’s important that you market yourself online.

But some business owners may ask themselves where to begin. With so many media and information outlets, what’s the best strategy? The answer may be to start simply.

If you have a loan forgiveness program and want more exposure, you need to consider an online promotion strategy to help get your name in front of more people.

Let’s look at some concepts that need to be put into action.

What’s the Audience Goal for your Campaign Strategy?
Before you get started, you need to understand your demographic targets. Ask yourself who your ideal customer is. Your campaign focus should be on this niche audience.

Remember that you can not please everyone. Your target market should be narrowly defined. Do some research to find out the types of people who need your services. Is this primarily male or female and what is the age group?

Defining your target audience will first determine how your strategy is run on the road.

Create Focused Content
Once you’ve defined your audience, you should get the content on the web. Special content like food for internet. The more focused and quality content is around your business, the better.

Blogging is a great way to spread your knowledge of the industry to consumers. If you have a loan forgiveness company, you know the process is in front of people with student loan problems. Organizations such as Forgiveness Processing provide content that lets users learn more about student loan issues.

Social Media Is a Need
A loan forgiveness company will likely serve a younger audience. This means that social media is one of the most important tools to get your name out there. It also acts as a good delivery system for blog articles and news about your company.

You need to create a social media profile for your company that provides all the essential information that a potential customer needs. But do not stop there. Use this profile to release information about your company and current issues related to loan forgiveness and student debt.

Track Your Success
It always helps to see firsthand how online marketing helps you. This will tell you about the strengths and weaknesses of your online promotion strategy. Make sure and check your blog stats to see which topics are more interesting.

Social media performance is easily tracked through likes and sharing. Always pay attention to what kind of content gets more attention. You may also consider setting up a Google Analytics account that will help you track your online campaigns.

Online Marketing the Right Way
Your online promotion strategy is probably the best way to get your loan forgiveness business in plain sight. Follow the techniques discussed above and start promoting your business methodically and with quality content.

5 Reasons Why Your Business Needs Whiteboard Animation

 

Tech-savvy businesses around the world have found an ingenious and catchy way of attracting their target customers.

We are talking about fun-filled whiteboard animation videos.

This kind of animation takes the form of a creative story captured by a visual artist on a background which resembles a whiteboard.

The characterized hand-drawn images in a whiteboard video are a fun and economical way of advertising your products and services to potential customers.

If done professionally, you’ll be able to pass clear and concise messages to your viewers minus all the fluff associated with other kinds of animation.

Whiteboard videos go straight to the point without cluttering the message.

Still not sold on why your business needs to start using whiteboard animations?

Here are 5 good reasons to consider using whiteboard animation.

1. A whiteboard animation video is fun to watch
Complex business messages do not always have to be bored and a headache to decipher.

More people will want to do business with your company whiteboard videos which are still informative but still entertaining to watch.

The more receptive and responsive viewers will be to your message.

2. Your competition does not stand a chance
Is your business enterprise in a highly competitive niche?

Are you finding it hard to get picked from the crowd?

An animated video to market your business might be just what you need.

Although gaining in popularity, custom whiteboard animation videos have not become common as other forms of video marketing such as webinars, for example.

And lead many into your sales leads into sales.

3. They are more shareable
Whiteboard videos have a psychological appeal to them.

If you consider the fact that our brains process visuals 60,000 times faster than text, it’s easy to see why animated videos can be so appealing.

Most of us love cartoons or their depictions.

And the subtle mix between informative content and animated characters is what makes whiteboard videos more shareable.

More social shares means more visibility for your brand.

4. Animated videos are pocket-friendly
One of the biggest challenges marketing experts are facing today is insufficient marketing budgets.

A regular live-action video ad for your business has many related costs such as actors and a location, paying for equipment, and production costs.

But animated videos on the other hand only need a monthly subscription to manage.

You can choose from a variety of companies offering cloud-based solutions for creating online videos. Most of them use drag-and-drop tools which are easy to use.

5. It has a surprise element to it
The element of surprise associated with whiteboard animation will keep viewers guessing on what the hand is drawing on the whiteboard.

This stimulates viewer anticipation among your viewers.

Creating anticipation is a smart way of getting your viewers hooked on the video’s content till the end.

Pro tip: Do not disclose all the juicy details of your animated video within the first seconds. Viewers will not have a reason to stick around much more if you do.

There you have it. Some pretty solid reasons why your business should start making use of whiteboard videos if it has not already.

Just make sure you have a clear call to action in mind for the viewer before proceeding.

Defining this well and knowing your viewer’s pain points will set you on the right path to a higher conversion rate.

Marketing an Education: 3 Tips for Success

 

An average college student falls between the ages of 18-24. This means they are a prime target for digital marketing.

However, these young adults are smart. You can not just throw any type of content out there and expect them to bite.

Your strategic marketing plans must be just that- strategic. Luckily, we know a thing or two about content marketing.

Read on to learn 3 tips for successful marketing an education.

1) Lights, Camera, Action- Cue the Video
Video streaming is one of the most effective approaches to capture your audience’s attention. Millennials watch 2.5 times more videos from the internet than they do on the television.

Snapchat is one of the most popular used platforms that most young adults get behind. It allows you to take photos or short videos and post them as your ‘Story’.

Snapchat boasts a variety of opportunities for attracting your blended learning targets. Use the app to show hidden places on campus, students’ favorite go-to pizza place, or funny, relatable content.

Also, Facebook Live is another growing entity that marketers should keep an eye on.

Use campus guides or student ambassadors to highlight all of the notable features to your university. Just make sure it’s stuff that a college student would find interesting!

2) Create Meaningful Experiences
People, especially millennials, are attracted to what makes them feel something. They are more likely to be swayed by a University that creates the meaningful experiences for them.

Experiential marketing is commonly used by marketers who sell experiences. It allows for the student to develop a one-on-one relationship with the school.

A great way to use experiential marketing is through prospective student fairs.

Instead of being another Plain Jane with a generic booth, find ways to sell up your university’s experience.

You can rent a photo booth for students and their friends to take silly pictures of themselves.

Do you have any noteworthy alumni that students would want to meet? Bring them for a meet and greet, too! Students can take pictures and listen to their experience.

3) Boost Your SEO Rankings
Students and their families will likely go online to gather information about schools. When you’re conducting their research, you should secure your spot at the top.

You should learn the ins and outs of Google AdWords. AdWords is one of the most effective tools in driving traffic to a university’s web page.

If you have not focused too much on search engine marketing (SEM), now is the time. With Google AdWords, you will likely see a lot of competition from other schools.

Find or hire a staff member who is fluent in SEM. Without an experienced individual, your search marketing efforts can be quite an futile as it is an ongoing process.

 

The most important takeaway from marketing an education is that you are selling an experience. With the right strategy, this can work very well to your advantage.

Marketers must be able to skillfully create a memorable and meaningful edge to the university.

How to Capitalize on Hot Button Topics With Your Marketing

 

Which is the correct way to bathe? Standing in a shower or sitting in a tub?

We’ll answer at the end of this article. But it’s hot button topics like that one which gets people talking and interacting online. And hot button topics are just the thing you need for a boost in your online social marketing.

But why do these topics get people talking and sharing? And how do you take advantage of controversy without destroying your brand’s reputation?

In the next few paragraphs, we’re going to pull back the veil on hot button topic and how you can use them in your marketing campaigns.

Emotional Reactions on Facebook
The internet runs on emotions. We could almost say that’s a literal statement. Which is kind of scary if you think about it.

Back in 2014, Facebook got caught doing some naughty things. We are playing with our emotions just to see what would happen.

The response blew up the internet! Privacy activists took to the Twittersphere in droves ranting and raving about Facebook’s apparent lack of ethical rationale. And never never apologized for their supposed mistake.

Why did not Facebook apologize? Because they know that at the end of the day everybody will keep using Facebook.

Two questions naturally spring from this news. Why did Facebook experiment with people’s emotions? And why did they even tell anyone?

Facebook’s ad revenue depends on how many people use their services. The longer they are on Facebook, the more they are on.

So, figuring out what makes people tick is a natural and necessary part of running an ad run service like Facebook.

But Facebook can have done that without telling anybody. They had no obligation to tell their customers what they were up to.

But they told the whole world. Why? Because controversy sells.

Facebook created their own hot button topic. And it worked. Where did people go to complain about Facebook?

Yeah, some went to Twitter. But a whole lot of people ironically took to Facebook to complain about Facebook.

And Facebook summarily racked in the cash.

But Why Does This Happen?

Why do we so readily respond to situations like these in such an explosive manner? It all has to do with the brain’s reward center, the nucleus accumbens.

This is the area of ​​the brain that gives us the rewarding feelings when we eat good food, have good sex, make money, or gain social acceptance.

It’s a way in which our brain tells our body to survive. But in the contemporary world, we tend to abuse this survival mechanism. And this abuse is called addiction.

When we get addicted to something, it’s because we’re replacing something else in our lives. When you’re addicted to alcohol and drugs, you’re filling the role of good social relationships with alcohol. They give you the same feelings.

Facebook is like alcohol. It gives you those good feelings that normal social experiences give. When you post something and get your likes or comments your brain rewards you.

When you brain rewards with feel-good chemicals (hormones), you want more feel-good chemicals. So, you go back to social media for more. It’s what we call a feedback loop.

How to Use Hot Button Topics for Marketing
Hot topic buttons feed into the social media addiction feedback loop. The more exciting and controversial a topic, the more people get emotional. And emotions are directly linked to the reward center in our brains.

You can use these hot topic buttons to your advantage in social media marketing. But how?

There are two kinds of hot button topics. There are the aversion hot button topics and attraction hot button topics.

Hot button topics are things your audience or potential customers are interested in. And as a marketer, your goal is to fill some need in the customer’s life. We call this need the pain point.

The aversion hot button topic is controversies that highlight the pain point. These are things you want to get away from.

The attraction hot button topics are controversial things your potential customers want. These are things that will solve their pain point problem.

So, you essentially have to decide how you are going to approach the hot button topic. How are you going to press your customer’s buttons (like Facebook did in 2014).

For example, if you’re a water filtration company, you can bring up all too controversial problem in Flint, Michigan where their water has not been so healthy. This would be an aversion hot button topic.

Get people thinking about your problems and you ‘ll soon have people wanting solutions. These are solutions you offer.

Marketing Your Business Online: A Simple Guide

 

There’s no getting around it: if you want any kind of an edge in today’s business world, you need a firm hold on your online marketing.

But how do you go about it?

Where do you start?

Join us, today, as we take a closer look at how you can use online marketing to improve your online business.

Online Marketing: A Cosmetic Surgeon’s Guide
So you’re asking “How can I market my business online?”

Using cosmetic surgery as a example, let’s take a look at some of the notes you’ll need to hit for a successful online marketing campaign.

Keep It On Brand

Just because you’re online, does not mean you do not have to play by the same rules.

Whether it’s your logo, social media content, or a promotion, always make sure to use content that is consistent with the look and tone of your business.

Cosmetic surgery operations often tend towards smart, professional designs. Make sure not to drift too far away from your company’s basic look.

Consider SEO

Search Engine Optimization, or SEO, is one of the most popular digital marketing tools of the last ten years.

The idea is simple enough: an agency takes the copy from the front and back-end of your website and optimizes it for searchability.

They do this by using specific “key words” related to each page, and spacing them out according to specific standards. This, in turn, makes the page appear more “valuable” to search engines looking for sites relevant to different searches.

If a page is about “penis extension”, for instance, SEO peppers this phrase into content so that search engines like Google recognize the page as about that topic.

Go Social

The idea that social media is mostly a place for taking quizzes and sharing pictures of babies is a thing of the past.

Social media management is one of the fastest-developing realms of online business marketing.

And it’s easy to see why: businesses can respond directly to customer issues and reviews. What’s more, viral marketing and trends give someone with a social media profile the opportunity to see their names up in lights, online.

Invest in PPC

Of course, there are opportunities to pour your money into online marketing you’re doing.

Pay Per Click advertising (or PPC) is one of the best there is.

An efficient way of speeding up the marketing process, PPC operates according to one simple rule: you pay for each click made on your advert.

This is an excellent way to promote your online marketing campaign. From breast enlargement to rhinoplasty, promote your site with PPC to be more effective, especially in the beginning.

Discover The Benefits Of Online Marketing
Marketing your business online is the easiest way to reach out to hundreds of potential clients within your industry.

And, thanks to today’s article, you now know exactly how to use it in your business.

Whether you’re a plastic surgeon or a paper salesman, there is no excuse for not utilizing and optimizing your online presence.

Get Growing With Hydroponic Gardening

Within the last few years, hydroponics has become a popular way to garden fast and efficiently.

And thanks to its low barrier of entry, you can start a hydroponic garden with ease.

All you need for your brand new garden is the right system, atmosphere, and soil. Ready to learn more about how you can start gardening today? Keep reading.

Get Growing With Hydroponic Gardening
1. Pick Your System

Your first step in growing your gorgeous new greenery is to pick what type of system you want.

Traditional gardening may require a bit less research, but the results are not as strong. Finding the right hydroponic systems will take a bit more time, but it’ll be worth it.

Before you go about picking your system, let’s go over the two primary hydroponic systems.

Media-based systems use flowing water and allow the plants to sway freely.

Comparatively, water-based is exactly what you may think. It’s the closest thing you’ll find to the plant-in-pot gardening method. It may also use flowing water, but it depends on what you ‘re trying to grow.

Both systems have their own unique sets of benefits.

Determine the best system for your needs by considering the following few factors.

First, what are you trying to grow? There are certain systems that are better suited for certain plants and vegetables. Lettuce, for instance, tends to grow better in a media-based environment.
Next, where are you growing? If you’re going to grow in a greenhouse, you’ll need a different system than if you’re growing on your deck or for your walkway.
Finally, what are your resources? This includes atmosphere, growing area, and types of soil.
2. Finding the Right Environment

The great thing about hydroponic gardening is that you can do it pretty much anywhere.

Setting up your system is rarely very invasive, so even if you just want to grow some basil on your windowsill, you can.

That said, you ‘ll still want to follow the basics of traditional gardening.

Make sure that your plants have plenty of access to direct sunlight. Water is only part of the equation, after all. You can not expect your plants to grow in a dimly-lit area.

You’ll also want to make sure you’re regularly maintaining your hydroponic system. This entails a few different things depending on which method you’re using.

If you’re using the drip method, for instance, make sure the pumps are working as intended. The same can be said of similar methods, such as the ebb and flow method or even the wick system.

The latter system is great for those with a tight budget and little space. All you need to do is purchase a wick and let it drip onto your plants.

3. Building or Buying?

As you can see, hydroponic gardening is surprisingly simple. Now, you may be asking yourself whether to buy a system or build one of your own.

If you buy a system, you’ll know exactly what you’re getting. No need to do the extra research about best materials. Just set your plants, water, and watch them grow.

But building a system can be fun and make the project feel more personal. You can also build a system specifically for whatever type of plant you’re planning to grow.

Now, what are you waiting for? It’s time to start growing! Whether you’re looking for better water quality or want to create your own garden, hydroponics make growing easy.